Cotopaxi S24

Myself and Natalee Chilton created a wide variety of assets for the interconnected campaigns of our Spring 2024 travel and hike product lines. Each campaign featured its own color palette and unique hand drawn logo that featured across email, social, web and retail signage. We worked with copywriter Caroline Maahs and art director Ainslie Perlmutt for this campaign to produce a feeling of energy, curiosity, and connection to the elements.

Photography by Adam Wells