Cotopaxi Back to School 2024

I concepted, art directed and designed a campaign that tapped into the hobbies, interests and quirks of each of our four models to show how our packs could be used by a variety of students. This campaign played on the nostalgia of picture day and yearbooks to resonate with college-age students and to serve as a vehicle for showcasing their individuality.

Copy: Caroline Maahs
Photography: Rachael Galipo