Upcycled & Outside

The Renovo Collection was created by the product team at Cotopaxi as an innovative way to use damaged and unsellable product. On the brand side, we were tasked with creating a campaign that positioned the one-of-a-kind jackets and vests to a more fashion forward audience while still appealing to our core customer.

Copy: Caroline Maahs
Additional Design: Jason Yun
Photography: Heidi Gress
Styling: Ty Davis
HMU: Anya Zeitlin