Cotopaxi x Headspace

Cotopaxi and Headspace joined forces to spread mindfulness and positivity with cobranded products and free meditation memberships. This campaign tapped into one of Headspace’s main teachings- to “remember the blue sky,” no matter how stormy and cloudy your mind gets. We used this ideology to inspire our campaign from both a visual and storytelling standpoint.

AD: Ainslie Perlmutt & Mariel Abbene
Design: Mariel Abbene
CW: Caroline Maas
Illustration: Headspace